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The fishery products represent a kind of important producer goods as it plays a significant part in agricultural production market. With the development of aquaculture, there are rapidly growing demands for fishery products from consumer, so fishery products farms will face increasing fierce competition in the market. In the modern market economy, consumers are the main body of fishery products market, their attitude, perception and preference toward a brand will largely influence the sales volume of this kind of products, and even the survival and development of the fishery farm.

Produktbeschreibung
The fishery products represent a kind of important producer goods as it plays a significant part in agricultural production market. With the development of aquaculture, there are rapidly growing demands for fishery products from consumer, so fishery products farms will face increasing fierce competition in the market. In the modern market economy, consumers are the main body of fishery products market, their attitude, perception and preference toward a brand will largely influence the sales volume of this kind of products, and even the survival and development of the fishery farm.
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Autorenporträt
Zugravu Adrian: Associate Professor at the Department of Economics, Faculty of Economics and Business Administration, University Dunarea de Jos of Galati. His research activity is focused mainly on information technology applied in fishery as economic agricultural activities, food security and information technology for sustainable development.