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"An important and defining look at the early days of local area networking. Von Burg has captured the interplay of science, people, money, and luck that defines the high-stakes technology business." ---Jim Swartz, founder, Accel Partners "Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation." ---Dr. Harry J. Saal, former chairman, Network General…mehr

Produktbeschreibung
"An important and defining look at the early days of local area networking. Von Burg has captured the interplay of science, people, money, and luck that defines the high-stakes technology business." ---Jim Swartz, founder, Accel Partners "Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation." ---Dr. Harry J. Saal, former chairman, Network General
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Autorenporträt
Urs von Burg, formerly venture capital business analyst with Aureus Private Equity AG (now Invision), is a senior consultant at The McKenna Group.