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This book describes the creation, development and management of the U.S. Army Culture & Foreign Language Enterprise from the vantage point of Dr. Jim Schnell, U.S. Army Culture & Foreign Language Management Office Lead Social Scientist at Headquarters TRADOC (Training & Doctrine Command), Fort Eustis, Virginia. His role has focused on support via implementation of the U.S. Army Culture & Foreign Language Strategy from its beginnings as an Intelligence function and recruitment, hiring & management of the Culture & Foreign Language Advisors. As such, this has provided Schnell with relevant insights regarding how attempts to operationalize cultural principles in support of mission accomplishment have evolved within the U.S. Army and how the Army bureaucracy has responded to this kind of innovation.