Kris Murray

The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

• Broschiertes Buch

Produktbeschreibung

Successful tools, exercises, and case studies to help early childhood programs stay at capacity.

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Produktdetails

• Verlag: Redleaf Press
• Seitenzahl: 200
• Erscheinungstermin: Februar 2012
• Englisch
• Abmessung: 249mm x 175mm x 20mm
• Gewicht: 540g
• ISBN-13: 9781605540832
• ISBN-10: 1605540838
• Artikelnr.: 33324780

Autorenporträt

Kris Murray: Kris Murray, founder and CEO of Child Care Marketing Solutions, is the author of The Child Care Business Success System, The Daycare Success System, and The Ultimate Child Care Marketing Guide. Kris speaks at early childhood and small business conferences around the country and has twenty years of experience in business management, profitability, and marketing.

Inhaltsangabe

Introduction
Part I: Metrics
Chapter 1: Is Your Child Care Program Data-Driven?
Chapter 2: Lifetime Customer Value
Chapter 3: Tracking Your Inquiries & Prospects
Chapter 4: Converting Inquiries to Enrollments
Chapter 5: Cost Per Lead & Cost Per New Customer
Chapter 6: Retention Rates: Customers and Staff
Chapter 7: Marketing Return On Investment (ROI) by Effort
Part II: Market
Chapter 8: Know Your Market
Chapter 9: Current Customers - Your Biggest Asset
Chapter 10: Strengthening Your "Loyalty Fence"
Chapter 11: Social Proof - Testimonials & Referrals
Chapter 12: Get Clear About Your Competition
Chapter 13: Finding the "Sweet Spot" - Fill the Unmet Need
Part III: Message
Chapter 14: Create Your Unique Value Statement (UVS)
Chapter 15: Benefits Versus Features
Chapter 16: Consistent Look & Feel
Chapter 17: Eight Key Ingredients for Your Message
Chapter 18: How to Write Great Copy
Part IV: Media
Chapter 19: A Media Plan to Reach Your Target Market
Chapter 20: Online Marketing: Websites & Email
Chapter 21: Getting Targeted Traffic to Your Website
Chapter 22: Social Media
Chapter 23: Community Events & Partnerships
Chapter 24: Get Publicity
Chapter 25: Direct Mail & Printed Newsletters
Chapter 26: Local Print: Newspaper & Magazines
Chapter 27: How to Set Your Marketing Budget
Part V: Putting It All Together
Chapter 28: Marketing Action Plan (MAP)
Chapter 29: Optimizing Your Sales Funnel
Chapter 30: More Revenue from Current Clients
Chapter 31: Creating Systems for Ongoing Success
Final Thoughts
Appendices