The Ultimate Guide to Compact Cases - Morris, Rebecca J. (Westfield State University, USA)
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Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance student learning, and getting cases published.

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Produktbeschreibung
Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance student learning, and getting cases published.
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Autorenporträt
Rebecca J. Morris, PhD is Past-President and Fellow of The CASE Association and the North American Case Research Association (NACRA). Her cases have been published in leading case journals including the Case Research Journal, The CASE Journal, and the Business Case Journal Rebecca's cases on Nike, GlaxoSmithKline, Abbott Labs, and Kodak have appeared in major strategic management textbooks. Rebecca has served as the Editor-in-Chief of The CASE Journal (TCJ) since 2016. TCJ has published more than 25 editorial essays authored by Dr. Morris focused on advancing the field of case research, writing, and teaching. Currently, Rebecca serves as the Associate Dean of the School of Business, Mathematics, Computing and Sustainability at Westfield State University in Westfield, MA. Previously, she taught strategic management, and international business courses at Westfield State University and the University of Nebraska at Omaha.