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This book was written for solo and small firm lawyers who are either just starting their own practice or who have been frustrated with their marketing efforts to this point. Inside, you'll learn about the power of referrals, the importance of crafting a premium brand for your firm, the essentials of an online presence, and why you don't need SEO to make it all happen! After employing these strategies for nearly a decade, Spotlight Branding is happy to share their proven process with you to help you increase your referrals and attract better clients.