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The Ultimate Survival Guide for Business in Japan (couverture souple)
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This book is targeted at business executives of companies: ¿ approaching the Japanese Market, ¿ reviewing their options in terms of Japan Entry Strategy, ¿ already exporting to Japan (Indirect Sales) or, ¿ already established and doing business in Japan (Direct Sales). In this book, we show: ¿ That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. ¿ That it is necessary to get familiar with cross-cultural differences and to understand better your Japa...
This book is targeted at business executives of companies: ¿ approaching the Japanese Market, ¿ reviewing their options in terms of Japan Entry Strategy, ¿ already exporting to Japan (Indirect Sales) or, ¿ already established and doing business in Japan (Direct Sales). In this book, we show: ¿ That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. ¿ That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. ¿ How to market your products or services in Japan (B2C and B2B Marketing Guidelines). ¿ Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
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