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Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago. In this groundbreaking work, two pioneering thinkers in business studies pinpoint the profound changes that must occur in the way executives think, make decisions, and solve problems in order for their businesses to remain competitive.

Produktbeschreibung
Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago. In this groundbreaking work, two pioneering thinkers in business studies pinpoint the profound changes that must occur in the way executives think, make decisions, and solve problems in order for their businesses to remain competitive.
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Autorenporträt
Ian I. Mitroff is Professor of Business Policy and Director of the USC Centre for Crisis Management at the University of Southern California. Harold A. Linstone is University Professor Emeritus of Systems Science at Portland State University.