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Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do you know why Amazon completely dominates the e-commerce market? Why does Uber lose money and yet get valued at over fifty billion dollars? Why does Netflix crush its competition? Dominant companies think differently. They engineer their company completely around the customer and especially the customer experience. Whether they realize it or not, dominant companies use a formula that conventional companies dont. In this book, you will learn about the hassle quotient and how companies that use it can dominate or take a good company to great or take a great company and dominate its market.