The Unconventionals - O'Toole, Mike; Kennedy, Hugh
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What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth…mehr

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Produktbeschreibung
What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
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Autorenporträt
MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast "The Unconventionals," a blogger for Forbes and CMO network, and a speaker at Columbia University. HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.