Amy Showalter

The Underdog Edge

How Ordinary People Change the Minds of the Powerful and Live to Tell About It

• Broschiertes Buch

Produktbeschreibung

We all have occasions in which we want or need to persuade someone of greater clout, prestige or authority to see things our way. Many influence books address peer influence and downward influence (leadership). This book is unique because it reveals that upward influence success requires different tactics than generic influence tactics, because powerful people aren't like everyone else. It tells real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success, as well as insights from those whose minds they changed.

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Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 256
• Erscheinungstermin: 1. November 2011
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 395g
• ISBN-13: 9781600379987
• ISBN-10: 1600379982
• Artikelnr.: 33665146

Inhaltsangabe

Chapter 1: The Upside of Under: Why Underdogs Have Power
Chapter 2: Extreme Influence Tactic #1: Build Your Street Cred
Chapter 3: Extreme Influence Tactic #2: Be Vivid
Chapter 4: Extreme Influence Tactic #3: Get Grit
Chapter 5: Extreme Influence Tactic #4: Eyes Up into the Top Dog’s World
Chapter 6: Extreme Influence Tactic #5: Build Your Pack
Chapter 7: Extreme Influence Tactic #6: Ask Not What the Top Dog Can Do for
You, But What You Can Do for the Top Dog
Chapter 8: Extreme Influence Tactic #7: Don’t Bark, Don’t Bite, Be Nice
Conclusion: The Dogs Unleashed