John O'Shaughnessy, Nicholas O'Shaughnessy

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

• Gebundenes Buch

Produktbeschreibung

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 154
• Erscheinungstermin: 8. November 2007
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 404g
• ISBN-13: 9780415773232
• ISBN-10: 0415773237
• Artikelnr.: 31300698

Autorenporträt

John O'Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. Nicholas O'Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

Inhaltsangabe

Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress
Report for Marketing 1. The Relegation of Free Choice and Free Will 2. The
Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on
all Aspects of Modernity and Rationality 3. The Claims made by
Postmodernists 4. Central Philosophical Assertions of Postmodernism