Scott M Cutlip

The Unseen Power

Public Relations: A History

• Gebundenes Buch

Produktbeschreibung

This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's "Square Deal" reforms brought the first publicity agencies to the nation's capital.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 830
• Erscheinungstermin: 1. April 1994
• Englisch
• Abmessung: 236mm x 163mm x 58mm
• Gewicht: 1270g
• ISBN-13: 9780805814644
• ISBN-10: 0805814647
• Artikelnr.: 21026686

Autorenporträt

Scott M. Cutlip

Inhaltsangabe

Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The
Nation's First Publicity Agency. The First Washington Agencies. First
Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization
-- The First International Agency. Pendleton Dudley Starts Fifth Agency in
1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930.
Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays:
Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius
and His Role in the Profession. John Price Jones Tries to Ride Two Horses.
Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public
Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben
Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan.
John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles:
Steel and Tobacco -- and the Person. Part III: The Depression and the Years
Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years
of Success and Storm. Whitaker & Baxter: Architects of the New Politics.
Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto
Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.