Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The
Nation's First Publicity Agency. The First Washington Agencies. First
Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization
-- The First International Agency. Pendleton Dudley Starts Fifth Agency in
1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930.
Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays:
Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius
and His Role in the Profession. John Price Jones Tries to Ride Two Horses.
Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public
Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben
Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan.
John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles:
Steel and Tobacco -- and the Person. Part III: The Depression and the Years
Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years
of Success and Storm. Whitaker & Baxter: Architects of the New Politics.
Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto
Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.
