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First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
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First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 830
- Erscheinungstermin: 1. März 1994
- Englisch
- Abmessung: 231mm x 154mm x 52mm
- Gewicht: 1107g
- ISBN-13: 9780805814651
- ISBN-10: 0805814655
- Artikelnr.: 22124053
- Verlag: Taylor & Francis
- Seitenzahl: 830
- Erscheinungstermin: 1. März 1994
- Englisch
- Abmessung: 231mm x 154mm x 52mm
- Gewicht: 1107g
- ISBN-13: 9780805814651
- ISBN-10: 0805814655
- Artikelnr.: 22124053
Scott M. Cutlip
Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The
Nation's First Publicity Agency. The First Washington Agencies. First
Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization
-- The First International Agency. Pendleton Dudley Starts Fifth Agency in
1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930.
Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays:
Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius
and His Role in the Profession. John Price Jones Tries to Ride Two Horses.
Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public
Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben
Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan.
John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles:
Steel and Tobacco -- and the Person. Part III: The Depression and the Years
Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years
of Success and Storm. Whitaker & Baxter: Architects of the New Politics.
Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto
Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.
Nation's First Publicity Agency. The First Washington Agencies. First
Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization
-- The First International Agency. Pendleton Dudley Starts Fifth Agency in
1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930.
Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays:
Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius
and His Role in the Profession. John Price Jones Tries to Ride Two Horses.
Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public
Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben
Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan.
John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles:
Steel and Tobacco -- and the Person. Part III: The Depression and the Years
Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years
of Success and Storm. Whitaker & Baxter: Architects of the New Politics.
Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto
Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.
Contents: Prologue Part I: The Seedbed Years of Counseling, 1900-1919. The
Nation's First Publicity Agency. The First Washington Agencies. First
Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization
-- The First International Agency. Pendleton Dudley Starts Fifth Agency in
1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930.
Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays:
Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius
and His Role in the Profession. John Price Jones Tries to Ride Two Horses.
Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public
Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben
Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan.
John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles:
Steel and Tobacco -- and the Person. Part III: The Depression and the Years
Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years
of Success and Storm. Whitaker & Baxter: Architects of the New Politics.
Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto
Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.
Nation's First Publicity Agency. The First Washington Agencies. First
Parker and Lee, Then Lee, Harris, and Lee. The Hamilton Wright Organization
-- The First International Agency. Pendleton Dudley Starts Fifth Agency in
1909. Part II: Public Relations Booms in the Booming Twenties, 1919-1930.
Ivy Lee Returns to New York; Joined by T.J. Ross. Edward L. Bernays:
Pioneer, Philosopher, Centenarian. Bernays: The Counselor and His Genius
and His Role in the Profession. John Price Jones Tries to Ride Two Horses.
Steve Hannagan: Super Press Agent. Harry Bruno: Aviation and Public
Relations Pioneer. William H. Baldwin: Counselor and Citizen. Ben
Sonnenberg: Sui Generis. Clarke and Tyler: Builders of the Ku Klux Klan.
John W. Hill: Builder of an Enduring Legacy. John Hill's Two Major Battles:
Steel and Tobacco -- and the Person. Part III: The Depression and the Years
Beyond. Carl Byoir: The Little Giant of Public Relations. Carl Byoir: Years
of Success and Storm. Whitaker & Baxter: Architects of the New Politics.
Earl Newsom: Counselor to Corporate Giants. Earl Newsom and the Auto
Giants: Ford and GM. Earl Newsom and the Ford Foundation. Epilogue.