Bill Schley

The UnStoppables

• Gebundenes Buch

Produktbeschreibung

How to inspire an entrepreneurial mindset in your organization
Based on coauthor Graham Weston's experience at Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces, The UnStoppables shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture. Essence and essentials. The essentials are the practical business, financial, and cultural mechanics that all successful business leaders must master, whether a new entrepreneur or a leader trying to capture the unlimited power of entrepreneurship to revitalize a mature organization.
Explains why what's stopping you is more important than what's starting you, how to tap the essence of your organization, and how motion generates vision
Graham Weston is the internationally renowned founder and chairman of Rackspace, the world's No.1 cloud computing and managed hosting company
Bill Schley is an established expert on branding and marketing communications as well as the founder and creative director of the branding firm SchleyBrand
Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 6. Mai 2013
• Englisch
• Abmessung: 231mm x 157mm x 25mm
• Gewicht: 431g
• ISBN-13: 9781118459492
• ISBN-10: 1118459490
• Artikelnr.: 36264476

Autorenporträt

BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book. GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: "Go Hog Wild!" Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide--including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups. Visit us at www.unstoppables.com

Inhaltsangabe

FOREWORD A Quest for the Essence of Entrepreneurship xiii THE UNSTOPPABLES
IN SEVEN SENTENCES XXI INTRODUCTION How the Chairman of Rackspace, Some
Navy SEALs, and a Few Israeli Innovators Came Together and Discovered the
Heart of Entrepreneurship 1 Entrepreneur Problem, Entrepreneur Solution 3
Our Road Trip 5 The Big A-Ha!'s 5 Part I: Big Ideas About You 7 Part II:
Your UnStoppable Tool Kit 8 Part III: Conclusion: Us 9 The Power That's
Waiting 9 A Word About Language 10 PART I Big Ideas About You 13 CHAPTER 1
Who Is an Entrepreneur and What Do They Do, Really? 15 Opinions:
Everybody's Got One . . . 16 Who's Going to Make It through Hell Week? 18
Here's What We Do Know 19 . . . And So Do Most Five-Year-Olds 20 The
Entrepreneur's Real Difference 21 What Do They Dream About? 21 From
Entrepreneurial to Entrepreneur 23 Big Wide Tent 23 Not Just for Start-Ups
24 Not Just for CEOs 25 What It Adds Up to 26 CHAPTER 2 Accelerated
Proficiency 29 Wax On, Wax Off 30 The Krav Maga Kids 31 Accelerated
Proficiency 101 32 The Four Steps for Accelerated Proficiency 34 The Law of
Motion 34 How to Do Anything the AP Way 35 Think on Your Feet 36 Simple
Beats Complicated 37 Define the Center--And Go All in 38 CHAPTER 3
Emotional Mechanics: What Only Neuroscientists, Your Friends in the SEALs,
and the Israeli Army Will Tell You 39 What Is Emotional Mechanics? 41
Examples All around Us 42 Understanding Fear 43 Fear and the Brain 44
Fear's Achilles' Heel 45 The Power of Risk 46 The Power of Failure 48 The
Power of Obstacles 50 The Love Advantage 52 The Unsurpassed Power of Belief
54 CHAPTER 4 How to Master Emotional Mechanics Like the Experts 57 True
Team: The Number One Fear Tamer 58 The Mental Magic of Reframing 59 The
Secret of Self-Talk 62 Micro-Scripts Are the Self-Talk Secret 62 The Simple
Power of "Knowing What to Do" 63 Procedures and Automatics 64 Extinguishing
65 Fear Training 66 Fear Energy Turned Around 66 Goodness 67 PART II
Getting Down to Business: Your UnStoppable Tool Kit 69 CHAPTER 5 School of
Everything You Need to Know (in an Hour) 71 Orientation 71 The Optimizers
versus the Entrepreneurs 73 The Challenge for Any Company 75 Our Mission at
Accelerated Profi ciency U. 76 CHAPTER 6 The Big Picture in an Hour: Ideas,
People, and Execution 79 Everything You Need to Know about Ideas 80 What
All Business Ideas Must Do 91 CHAPTER 7 Big Picture (Continued): People and
Execution 93 People 93 Founding Teams Always Have an Edge 94 People and
Culture, Day One 95 Give before You Get 96 What Employees Want 97 What
Customers Want 97 What Everyone Else Wants 99 Execution 99 The Law of the
Laser 100 Data Makes You Dumber 103 Practice with Live Rounds 104 Ask, Ask,
Ask Is How You Receive 106 CHAPTER 8 The UnStoppable Six: How to Run a
Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour)
109 The Piper Cub Principle 110 The UnStoppable Six 111 The Strategic Three
112 The Tactical Three 113 Business Planning: Make the UnStoppable Six Your
Template 116 CHAPTER 9 Everything You Need to Know about Your Unique
Difference (in about an Hour) 119 "Where Is the Center?" 119 Specific Is
Terrific 120 No Difference? Then You're a Commodity 121 There's Always a
Difference--If You Know Where to Look 122 Anatomy of a Selling Difference
123 The One Item of Carry-on Rule 123 Your Dominant Selling Idea 124 How
Rackspace Discovered Its Difference 130 The Universal Paradox 132 Other
People's Heads Are All That Counts 133 CHAPTER 10 Everything You Need to
Know about True Teams (in about an Hour) 135 The Roots of Small,
Super-Powered Teams 137 True Teams 138 How an UnStoppable Culture Nurtures
Teams 141 Fish Camp 142 Big, Simple Cultural Symbols 143 True Teams at
Rackspace: The Untold Story 145 CHAPTER 11 Everything You Need to Know
about Succeeding with Customers (in about an Hour) 149 Today the Saying
Needs a Tweak 150 What's a Customer? 151 Succeeding with Customers 152
Customer Psychology 152 The Most Important Principle of All: Wear Your
Values on Your Sleeve 157 CHAPTER 12 Everything You Need to Know about
Making Yourself Famous (in about an Hour) 163 Caution: Famous Works Both
Ways 164 Branding 101 165 The Four-Line Elevator Pitch 177 How Name, Frame,
and Claim Made Rackspace a Multibillion-Dollar Company 178 CHAPTER 13
Everything You Need to Know about Creating Revenue, a.k.a. Selling (in
about an Hour) 181 Marketing without Sales Is Like Motherhood without Sex
181 The "Selling Is Evil" Myth 183 The Five Universal Steps to Selling 184
The X Factor in Selling 195 Teach Yourself to Sell the Accelerated
Proficiency Way 195 How Much Revenue? Just Break Even 196 CHAPTER 14
Everything You Need to Know about Perfecting Your First Product (in about
an Hour) 199 Professionals Make It Real, Not Ideal 199 Remember, Nobody
Wants 57 Features; They Want 1 Done Best 200 Which Data to Listen to, Which
to Throw Away? 204 UnStoppable Themes 206 PART III Conclusion: Us 209
CHAPTER 15 Entrepreneur Country and the E-Companies 211 The Stakes Are the
Same 212 How We Can Do It 213 The Entrepreneurial Groundswell Is Happening
214 Teaching to the Essence 215 The E-Companies 216 Fear Cultures 217
Belief Cultures: How They Happen 218 Managing to Strengths 220 New
Entrepreneurs and Enterprises Spawned 220 Welcome to the Arena 222
ACKNOWLEDGMENTS 225 INDEX 229