It is now fashionable to analyse the merits of a society and its message systems not just with 'objective' measures such as GDP and audience sizes, but also subjectively with measures of well being and appreciation of programmes. The latter procedures, more widespread in Europe than in the USA, receives pioneering discussion in this book, originally published in 1988 but which remains very relevant today.
It is now fashionable to analyse the merits of a society and its message systems not just with 'objective' measures such as GDP and audience sizes, but also subjectively with measures of well being and appreciation of programmes. The latter procedures, more widespread in Europe than in the USA, receives pioneering discussion in this book, originally published in 1988 but which remains very relevant today.
1. The One Hand Clap? Or a Sounder Way of Understanding Television 2. The Drive-In Screen and What People Will Pay to Entertain It 3. Types of Program as Produced, Partaken, and Perceived 4. Challengers: Opponents of the Screen Itself or of its Contents 5. Champions: The Prophets of the Power of the Screen 6. The Changing Screen and a Changing Viewer 7. To Zion or Gomorrah: The Highway of the Screen
1. The One Hand Clap? Or a Sounder Way of Understanding Television 2. The Drive-In Screen and What People Will Pay to Entertain It 3. Types of Program as Produced, Partaken, and Perceived 4. Challengers: Opponents of the Screen Itself or of its Contents 5. Champions: The Prophets of the Power of the Screen 6. The Changing Screen and a Changing Viewer 7. To Zion or Gomorrah: The Highway of the Screen
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