The Use of Hinglish in Indian Print Adverts
Jasmeen Kaur
Broschiertes Buch

The Use of Hinglish in Indian Print Adverts

An Empirical Study

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Jasmeen Kaur addresses local practices of 'code- switching' and 'code-mixing' in India involving English as the former colonial language and Hindi as the national language. Specifically, it concerns the mixing of Hindi and English in form of Hinglish for eye-catching and humorous effect in advertising slogans. One of the major interests of global linguistics is to study the effect English has on the local varieties of languages it makes contact with and it is this area, which is of particular concern in the field of World Englishes, that is investigated in detail in the present study. In the f...