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The use of visual and aural language across television advertising by British Airlines. - Dunlop, Ryan
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Aviation is one of the most lucrative business ventures in the world and in 2010 over 2.1 MILLION flights passed through British skies transporting a staggering 200 MILLION passengers to destinations across the world. This in-depth study into television advertising campaigns by British Airways and Virgin Atlantic takes the reader into the mindset of the aviation business and landscape.

Produktbeschreibung
Aviation is one of the most lucrative business ventures in the world and in 2010 over 2.1 MILLION flights passed through British skies transporting a staggering 200 MILLION passengers to destinations across the world. This in-depth study into television advertising campaigns by British Airways and Virgin Atlantic takes the reader into the mindset of the aviation business and landscape.