Giovanni Schiuma

The Value of Arts for Business

• Gebundenes Buch

Produktbeschreibung

This book shows how the arts can be used to enhance value-creation capacity and boost business performance.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 314
• Erscheinungstermin: 19. Mai 2011
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 664g
• ISBN-13: 9780521769518
• ISBN-10: 0521769515
• Artikelnr.: 32928836

Inhaltsangabe

Lists of figures
List of tables
Acknowledgements
Introduction
1. Why the arts matter in management
2. The arts into actions: Arts-based Initiatives
3. The value of Arts-based Initiatives in business
4. Arts-based Initiatives and business performances
5. Managing Arts-based Initiatives for business performance improvements
A final reflection
Notes
References
Index.