Silvia Gallegati

The value of sports sponsorships in sailing

The experience of Sailing Series® 2016

• Broschiertes Buch

Produktbeschreibung

Sailing is a sport with peculiar traits: it is an activity that goes beyond sport and involves an enormous set of values, lifestyles, attitudes. Sailing carries messages that are difficult to find in other sports: respect and care for the environment, symbiosis with nature, commitment of the individual to the team. These traits allow sailing be an attractive and fertile soil for sponsors: in the years, many companies have entered the sailing world with sponsorships, beginning with the famous experience of Sir Lipton in the worldwide famous America's Cup dated back to 1899. The purpose of this work is to analyze the role and importance of sponsorships in contemporary society, trying to find out a system to measure the outcomes and the returns that sponsorships activations can produce for a sponsor firm. In particular, we are going to analyze the experience of Sailing Series® 2016 circuit of regattas, trying to determine the returns that a company may have obtained by activating a title sponsorship of the events.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 164
• Erscheinungstermin: 18. Juni 2018
• Englisch
• Abmessung: 220mm x 150mm x 10mm
• Gewicht: 262g
• ISBN-13: 9786139578498
• ISBN-10: 6139578493
• Artikelnr.: 53029755

Autorenporträt

Silvia Gallegati est née à Ancône, en Italie, en 1993. Elle a obtenu une licence en économie et commerce et un master en économie et commerce international, avec une note de 110/110 cum Laude à l'Università Politecnica delle Marche. Elle travaille actuellement dans le secteur du marketing sportif et du sponsoring, avec un intérêt particulier pour la voile.