Andere Kunden interessierten sich auch für
![Needlework education and the consumer society]( "Needlework education and the consumer society")
Needlework education and the consumer society26,99 €![Consumer Culture and the Making of Modern Jewish Identity]( "Consumer Culture and the Making of Modern Jewish Identity")
Consumer Culture and the Making of Modern Jewish Identity98,99 €![Analyzing Consumer Response to Innovation: The Concept of Preference Inertia]( "Analyzing Consumer Response to Innovation: The Concept of Preference Inertia")
Analyzing Consumer Response to Innovation: The Concept of Preference Inertia32,99 €![The Lessons of Failure; Cases and Comments on Consumer Product Innovation]( "The Lessons of Failure; Cases and Comments on Consumer Product Innovation")
The Lessons of Failure; Cases and Comments on Consumer Product Innovation38,99 €![Office of the Consumer Counsel Financial-compliance Audit for the two Fiscal Years Ended]( "Office of the Consumer Counsel Financial-compliance Audit for the two Fiscal Years Ended")
Office of the Consumer Counsel Financial-compliance Audit for the two Fiscal Years Ended28,99 €![The Coming Land Policy, the Antithesis of the Single tax Policy, Supplement to Untaxing the Consumer]( "The Coming Land Policy, the Antithesis of the Single tax Policy, Supplement to Untaxing the Consumer")
The Coming Land Policy, the Antithesis of the Single tax Policy, Supplement to Untaxing the Consumer33,99 €![President Clinton's Community Reinvestment Act Proposal: Hearing Before the Subcommittee on Consumer Credit and Insurance of the Committee on Banking,]( "President Clinton's Community Reinvestment Act Proposal: Hearing Before the Subcommittee on Consumer Credit and Insurance of the Committee on Banking,")
President Clinton's Community Reinvestment Act Proposal: Hearing Before the Subcommittee on Consumer Credit and Insurance of the Committee on Banking,37,99 €
During the early decades of the twentieth century a transition from an agrarian to a consumer culture occurred in the United States. Accompanying this transition was a shift in values from hard work to leisure, and from saving money to spending it. It is argued in this work that advertisements facilitated the transition in cultural values not by merely selectively reflecting those values as in a distorted mirror, but by framing those values in such a way that they were inherent in goods and their consumption. Traditional values were re-framed in support of the new consumer culture. In other words, values were transposed from individuals to goods. This work should be of interest communication scholars as well as anyone else who is interested in the origins of the consumer culture in the United States and the role that advertising played.