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This book, a co-publication effort between ASME Press and the Society for Manufacturing Engineers, discusses, in business terms, reinventing the new product development processes for engineered products. The major elements of product development are described: issues facing all companies and benefits of change; evolution of computer-based technology used in the process; discussions of actions for reinventing the process; overview of best practices, including case studies and examples; trends in product development; call for action and steps for getting started and terms related to product development and manufacturing.