Oren Dayan, Robert Melman

The VoIP : Anyone Can Be A Star

Cost Effective Business Solutions for SMEs

• Broschiertes Buch

Produktbeschreibung

As Africa develops through decades, new technology has the potential to improve economic development of the continent. In this book the authors investigated the ability of companies to adopt disruptive technology in emerging economy context. The authors considering VoIP-Mobile (mVoIP) as a proxy of disruptive technology construct, and South Africa as an appropriate context for emerging economies. The main goal of this book is to examine the likelihood adoption of VoIP-Mobile in the low-end business to business market, particularly focusing in the Small to Medium Enterprise market in South Africa. In addition to this objective the aim was to explore the legitimacy of the 8 hypotheses that were the result of an extensive up-to-date literature review. This book explores the opportunity VOIP has to offer to small and medium enterprises, while the study results provide theoretical and profound managerial insights.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 116
• Erscheinungstermin: 14. Februar 2017
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 191g
• ISBN-13: 9783330031470
• ISBN-10: 3330031476
• Artikelnr.: 47762810

Autorenporträt

Oren Dayan (PhD) is a lecturer and researcher in marketing at Nelson Mandela Metropolitan University - Port Elizabeth. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as a Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing and Branding decisions.