Michael W. Traugott, Paul L. Lavrakas

The Voter's Guide to Election Polls

• Broschiertes Buch

Produktbeschreibung

In this book Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

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Produktdetails

• Verlag: RLPG/Galleys
• Fourth Edition
• Seitenzahl: 232
• Erscheinungstermin: 28. Dezember 2007
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 383g
• ISBN-13: 9780742547179
• ISBN-10: 0742547175
• Artikelnr.: 23543710

Autorenporträt

Michael W. Traugott is professor and chair of the Department of Communication Studies and senior research scientist in the Center for Political Studies at the Institute for Social Research at the University of Michigan. Paul J. Lavrakas is former professor of journalism and communication at Northwestern University and Ohio State University and was the founding director of the survey centers at each institution.

Inhaltsangabe

Chapter 1 Introduction Chapter 2 What Are Polls and Surveys? And Why Are
They Conducted? Chapter 3 What Are Election Polls? How Are They Conducted?
Chapter 4 How Do Political Candidates and Organizations Use Poll Data?
Chapter 5 How Do News Organizations Collect and Report Poll Data? Chapter 6
Why Do Pollsters Use Samples? Chapter 7 How Are Questionnaires Put
Together? Chapter 8 How Do Interviews Take Place? Chapter 9 How Do Media
Organizations Analyze Polls? Chapter 10 How Can I Evaluate Published Poll
Results? Chapter 11 What Are Some Common Problems and Complaints about
Polls? Chapter 12 Epilogue Chapter 13 Appendix A: Standards for Disclosing
Information about the Methodology of Public Polls Chapter 14 Appendix B:
Sample Tolerances (Sampling Errors) for Samples of Different Sizes Chapter
15 Glossary Chapter 16 Index Chapter 17 About the Authors