Michael W. Traugott, Paul J. Lavrakas

The Voter's Guide to Election Polls

• Gebundenes Buch

Produktbeschreibung

Through a Q&A format designed to grab readers' attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly-why it all matters.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Sixth Edition
• Seitenzahl: 272
• Erscheinungstermin: 6. Dezember 2023
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 551g
• ISBN-13: 9781538187388
• ISBN-10: 1538187388
• Artikelnr.: 68535802

Autorenporträt

By Michael W. Traugott and Paul J. Lavrakas

Inhaltsangabe

Introduction
Chapter 1 What Are Polls and Surveys? And Why Are They Conducted?
Chapter 2 What Are Election Polls? How Are They Conducted?
Chapter 3 How Do Political Candidates and Organizations Use Poll Data?
Chapter 4 How Do News Organizations Collect and Report Poll Data?
Chapter 5 Why Do Pollsters Use Samples?
Chapter 6 How Are Questionnaires Put Together?
Chapter 7 How Are Data Gathered for Election Polls?
Chapter 8 How Do Media Organizations Analyze Polls?
Chapter 9 How Can I Evaluate Published Poll Results?
Chapter 10 What Are Some Common Problems and Complaints about Polls and the
Media's Use of Them?
Epilogue
Appendix A: Standards for Disclosing Information about the Methodology of
Public Polls
Appendix B: Sample Tolerances (Sampling Errors) for Samples of Different
Sizes
Glossary
Selected References
About the Authors