An expose of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals." Introduction by Bill McKibben.
An expose of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals." Introduction by Bill McKibben.
Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders, about how advertisers use psychological methods to get people to buy the products they sell, The Status Seekers, which describes American social stratification and behavior, and The Naked Society, about the threats to privacy posed by new technologies.
Inhaltsangabe
Contents Part I THE DEVELOPING DILEMMA 1. City of the Future? 2. The Nagging Prospects of Saturation 3."Growthmanship" Part II IN RESPONSE, NINE STRATEGIES 4. There's Always Room for More 5. Progress Through the Throwaway Spirit 6. Progress Through Planned Obsolescence 7. Planned Obsolescence of Desirability 8. How to Outmode a $4,000 Vehicle in Two Years 9. America's Toughest Car-and Thirty Models Later 10. The Short, Sweet Life of Home Products 11. Fashion Lines for the Kitchen 12. The Repairman's Paradise 13. Progress Through Planned Chaos 14. Selling on the Never-Never 15. Hedonism for the Masses 16. Progress Through Proliferation of People Part III IMPLICATIONS 17. Ever-Mounting Consumption? 18. The Vanishing Resources 19. The Commercialization of American Life 20. The Changing American Character Part IV SOME SUGGESTED COURSES 21. Restoring Pride in Prudence 22. Restoring Pride in Quality 23. Respecting the Eternal Balance 24. Facing the Unmet Challenges 25. Achieving an Enduring Style of Life
Contents Part I THE DEVELOPING DILEMMA 1. City of the Future? 2. The Nagging Prospects of Saturation 3."Growthmanship" Part II IN RESPONSE, NINE STRATEGIES 4. There's Always Room for More 5. Progress Through the Throwaway Spirit 6. Progress Through Planned Obsolescence 7. Planned Obsolescence of Desirability 8. How to Outmode a $4,000 Vehicle in Two Years 9. America's Toughest Car-and Thirty Models Later 10. The Short, Sweet Life of Home Products 11. Fashion Lines for the Kitchen 12. The Repairman's Paradise 13. Progress Through Planned Chaos 14. Selling on the Never-Never 15. Hedonism for the Masses 16. Progress Through Proliferation of People Part III IMPLICATIONS 17. Ever-Mounting Consumption? 18. The Vanishing Resources 19. The Commercialization of American Life 20. The Changing American Character Part IV SOME SUGGESTED COURSES 21. Restoring Pride in Prudence 22. Restoring Pride in Quality 23. Respecting the Eternal Balance 24. Facing the Unmet Challenges 25. Achieving an Enduring Style of Life
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