The Way We Talk Around Here - Ereaut, Gill
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The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language - 'the way we talk around here' - contains the patterns of thought and behaviour that make up culture - 'the way we do things around here' - and offers a powerful and pragmatic approach to culture analysis. Gill Ereaut describes how to get to grips with organizational and team cultures through paying close attention to their language. Discover: * How analysing internal language uncovers the silent assumptions that drive…mehr

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Produktbeschreibung
The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language - 'the way we talk around here' - contains the patterns of thought and behaviour that make up culture - 'the way we do things around here' - and offers a powerful and pragmatic approach to culture analysis. Gill Ereaut describes how to get to grips with organizational and team cultures through paying close attention to their language. Discover: * How analysing internal language uncovers the silent assumptions that drive a culture * How to identify shared unconscious rules and norms, often rooted in the past, and collectively consider which do and don't still serve you well * Practical tools for helping everyone involved to reshape unhelpful habits of thinking and kickstart effective, lasting change. If you're responsible for managing an organization's or a team's culture - or trying to thrive within one - find out how listening to language can help you map, understand and even transform that culture. Gill Ereaut founded UK consultancy Linguistic Landscapes Ltd. in 2002, pioneering the commercial application of language analysis to organizational challenges.
Autorenporträt
Since 2002 Gill Ereaut has pioneered the commercial application of language analysis to tough organizational challenges. Leading the UK-based consultancy Linguistic Landscapes, she focused on the vexed question of how to define and diagnose corporate cultures so they can be understood, managed and helped to evolve. Throughout her first career in market research, Gill became curious about how organizations talk and why it might matter. Each client company's shared language seemed to sustain a powerful internal world view - one often at odds with that of their customers, but strangely resistant to new information. She wanted to make these internal organizational worlds explicit and conscious, to reduce their obstructive effects. This led her to discourse analysis and, over 20 years, she developed commercial processes to apply these academic ideas and tools to common business problems. She works with organizations across the UK, Europe and North America including British Airways, HMRC, American Express, NHS, Roche, British Red Cross, Oxfam GB and GlaxoSmithKline.