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WhatsApp is used by over half a billion people in India today in all fields. This book critically explores the social messaging app's rapid expansion in India and its growing influence.

Produktbeschreibung
WhatsApp is used by over half a billion people in India today in all fields. This book critically explores the social messaging app's rapid expansion in India and its growing influence.
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Autorenporträt
Sunetra Sen Narayan is currently Professor at the Indian Institute of Mass Communications, New Delhi. She was awarded a Doctorate degree in Mass Communication from Pennsylvania State University, USA. Her areas of expertise include development, international communications and health and digital media. She is the author of Globalization and Television: A Study of the Indian Experience 1990-2010 (2014) and the co-editor of India Connected: Mapping the Impact of New Media (2016). Shalini Narayanan straddles the worlds of academia and public service with her background as a communications scholar and Indian Information Service (IIS) officer. Since she took voluntary retirement from service in 2013, she has been engaged in academic and literary writing, training, teaching, and learning. She has two books, several academic papers and a collection of over 500 micro-stories to her name. She is the co-editor of India Connected: Mapping the Impact of New Media (2016).
Rezensionen
'This book tells many stories that together provide an overview of the phenomenal penetration of WhatsApp into all walks of life in India-from personal messaging to professional communications, from politics to business, from prosocial uses to antisocial abuses-providing rich fodder for research and media literacy campaigns.'

-S. Shyam Sundar James P. Jimirro, Professor of Media Effects, Penn State University, USA

'This book is an important effort to holistically explore the influence of WhatsApp in India. The content involves issues of interest for both general and academic audiences and is presented in a lucid manner. The authors explore the use of WhatsApp in a wide variety of real-life contexts which adds to the richness of the content and relevance of the book for non-academic audiences.'

-Dr. Jatin Srivastava, Professor and Director, Institute for International Journalism at Ohio University, USA

'This book offers a systematically researched deep dive into the social media phenomenon that is changing generations across geographical and class barriers with wildfire speed, challenging, empowering and threatening the social fabric, keeping policymakers and administrators struggling with new-age puzzles to solve.'

-Madhavan Narayanan, Senior Editor, Technology & Political Economy Analyst