The only official history of The Who - created with the full cooperation of Pete Townshend and Roger Daltrey, and spectacularly illustrated with rare photographs and memorabilia - published in conjunction with the fiftieth anniversary of the release of the band's first album, My Generation, and their celebratory world tour.Three legendary bands are revered as the holy trinity of modern rock and roll: The Beatles. The Rolling Stones. The Who. This landmark publication is the first official history of The Who featuring exclusive access to never-before-published images and memorabilia from the band's own archive, and from other sources including collectors and fans.The Who includes approximately 500 color and black-and-white photos, band and fan memorabilia, and archive material; Pete Townshend and Roger Daltrey are writing the captions, providing an extra layer to the book; and there a special pullout feature spreads providing vivid background social history and context.