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How business leaders can foster a sense of purpose and fulfilment in every employee, building a winning company culture which can deliver profit and competitive advantage.
According to studies, we all work for the same thing - and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. This title helps to : ask the seven questions that drive abundance; understand the needs of your customers, staff; and, personalize work to motivate your employees.

Produktbeschreibung
How business leaders can foster a sense of purpose and fulfilment in every employee, building a winning company culture which can deliver profit and competitive advantage.
According to studies, we all work for the same thing - and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. This title helps to : ask the seven questions that drive abundance; understand the needs of your customers, staff; and, personalize work to motivate your employees.
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Autorenporträt
Dave Ulrich is a Professor at the University of Michigan School of Business and a cofounder of The RBL Group. He has published twelve books and more than a hundred articles, and has consulted and done research with over half of the Fortune 200.