Adam F. Simon

The Winning Message

• Broschiertes Buch

Produktbeschreibung

This study breaks new ground in investigating candidate behavior in American electoral campaigns.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 198
• Erscheinungstermin: 16. Februar 2016
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 295g
• ISBN-13: 9780521001915
• ISBN-10: 0521001919
• Artikelnr.: 21969759

Inhaltsangabe

List of figures
List of tables
Acknowledgments
1. Introduction
2. Dialogue: a standard for campaign discourse
3. Understanding campaigns: background, theory, and methods
4. The ventriloquist's hand: a game-theoretic model of campaigns
5. Duck or Punch? Dialogue in a California Gubernatorial Election
6. Dialogue and its effects in contemporary American elections
7. Explaining and predicting the occurrence of dialogue
8. Conclusion: toward more substantive campaign discourse
Appendix A. Analysis of the model of campaigns in mass elections
Appendix B. Experimental procedures
References
Index.