The Wombat Strategy - McNab, Claire
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Readers love the consistent, fresh stories from debut and veteran pens that Bella Books produces. So do judges and critics: 170 titles have been shortlisted or won more than 230 awards from popular choice and literary juried systems. Debut authors have won awards six out of the last seven years. Online marketing plan: direct to customer newsletters and new release announcements (e-mail lists of 11,000+ vetted, opted-in readers) from Publisher, Author, and Distributor; New release e-mail announcements direct to bookstores from Publisher; website excerpts on Publisher, Author and Production…mehr

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Produktbeschreibung
Readers love the consistent, fresh stories from debut and veteran pens that Bella Books produces. So do judges and critics: 170 titles have been shortlisted or won more than 230 awards from popular choice and literary juried systems. Debut authors have won awards six out of the last seven years. Online marketing plan: direct to customer newsletters and new release announcements (e-mail lists of 11,000+ vetted, opted-in readers) from Publisher, Author, and Distributor; New release e-mail announcements direct to bookstores from Publisher; website excerpts on Publisher, Author and Production Company websites. Online blog with frequent updates, news releases, reprinted reviews and soft sell interest pieces connects to Facebook and other social networking. Bella has attracted more than twice as many followers via Facebook than any other lesbian-niche publisher. Author tours, industry conventions and publisher-sponsored events in key demographic areas.
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Autorenporträt
Claire McNab has written over 50 books and is known in her native Australia for crime fiction, children's novels, picture books, self-help, and English textbooks. Her first mystery, Lessons in Murder, was published in the U.S. in 1988. Now a Los Angeles resident, she teaches not-yet-published writers through the UCLA Extension Writers' Program. She is the author of three lesbian mystery series featuring Inspector Carol Ashton, Agent Denise Cleever and Detective Kylie Kendall. She has served as the president of Sisters in Crime and is a member of both the Mystery Writers of America and the Science Fiction Writers of America.