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Who does not know the teen wizard with an epic scar on his forehead? Of course it is Harry Potter. The same Harry Potter that hundreds of millions of kids (and not only kids) adore and whose products (whether they would be books, movies, video-games or anything else) they consume without hesitation. The Harry Potter brand is a global phenomenon, letting us believe in witchcraft, dementors, dragons and quidditch. This book lets you behind the magic curtain to see what the world of wizardry really is about.