The World's Best Buyer Persona System - Andrews, Stormie
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This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over…mehr

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Produktbeschreibung
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.
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Autorenporträt
Stormie Andrews co-founded Yokel Local, an award-winning digital marketing agency located in fabulous Las Vegas, Nevada. Since then, Yokel Local has become the first HubSpot Platinum Agency Partner in the state. As a licensed practitioner of Neuro-Linguistic Programming, Stormie is continuously recognized as bringing a unique perspective and influence to the world of marketing. He is a member of the Forbes Agency Council, a frequent contributor to Forbes, recipient of the Member of the Year Award from the American Marketing Association, HubSpot certified trainer, and is listed as one of the Top 50 Tech Visionaries by InterCon. Stormie has influenced countless markers around the globe as he is often invited to speak at industry-leading conferences.