This volume argues that researchers need to connect with the broader communities in which they live, and considers the impact of media research on society. It is appropriate for advanced-level students and scholars in mass communication and media studies
This volume argues that researchers need to connect with the broader communities in which they live, and considers the impact of media research on society. It is appropriate for advanced-level students and scholars in mass communication and media studies
Contents: Preface. Introduction and the Historical Contexts of Media Theory and Research. Processes of Theory Construction and Research. Mass Media Processes and Contexts. Theories of Media Audiences. Media Ownership and Theories of Media Content. The Cognitive Effects of Mass Communication. Generally Intended Mass Media Effects: Attitude Change and Persuasion. Communication Campaigns. Mass Communication, Public Opinion, and Civic Engagement. Unintended Effects of Mass Communication: The Impact of Media Violence and Sex. Conclusion. Appendix: The Philosophical Context.
Contents: Preface. Introduction and the Historical Contexts of Media Theory and Research. Processes of Theory Construction and Research. Mass Media Processes and Contexts. Theories of Media Audiences. Media Ownership and Theories of Media Content. The Cognitive Effects of Mass Communication. Generally Intended Mass Media Effects: Attitude Change and Persuasion. Communication Campaigns. Mass Communication, Public Opinion, and Civic Engagement. Unintended Effects of Mass Communication: The Impact of Media Violence and Sex. Conclusion. Appendix: The Philosophical Context.
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