Manuel Becerra

Theory of the Firm for Strategic Management

• Broschiertes Buch

Produktbeschreibung

Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 310
• Erscheinungstermin: 5. Februar 2009
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 514g
• ISBN-13: 9780521681940
• ISBN-10: 0521681944
• Artikelnr.: 25427529

Autorenporträt

Manuel Becerra holds the Accenture Chair in Strategic Management at the Instituto de Empresa Business School (IE), Madrid. His research has been published in many prestigious academic journals, including the Academy of Management Review and the Journal of Finance. He is currently Associate Editor of the Journal of Management.

Inhaltsangabe

List of figures
List of tables
Part I. Theories of the Firm: 1. Introduction
2. The contracting view of the firm
3. The nature of the firm in strategy
4. Creating economic value
5. The appropriation of value by firms
Part II. Firm Strategies: 6. Business strategy
7. Corporate strategy
8. International strategy
9. Strategy and social value
10. Value analysis in strategy
Further reading
References
Index.