Manuel Becerra

Broschiertes Buch

Theory of the Firm for Strategic Management

Beschreibung

Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.

Autor

Manuel Becerra holds the Accenture Chair in Strategic Management at the Instituto de Empresa Business School (IE), Madrid. His research has been published in many prestigious academic journals, including the Academy of Management Review and the Journal of Finance. He is currently Associate Editor of the Journal of Management.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 310
• Erscheinungstermin: 5. Februar 2009
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 514g
• ISBN-13: 9780521681940
• ISBN-10: 0521681944
• Artikelnr.: 25427529