They Just Don't Get It!

Changing Resistance Into Understanding

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You have a great idea. It is so obviously great that you re hardly going to have to explain it to people. They ll see it right away, just like you did. You re excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. Dumb questions. Resistance. They just don t get it. How is this possible? And how do you get them to get it?They Just Don t Get It lays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don ...