Olivier Duha

Think Human

The Customer Experience Revolution in the Digital Age

• Broschiertes Buch

Produktbeschreibung

Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 224
• Erscheinungstermin: 3. Januar 2024
• Englisch
• Abmessung: 231mm x 154mm x 14mm
• Gewicht: 352g
• ISBN-13: 9781398614529
• ISBN-10: 1398614521
• Artikelnr.: 67829973

Autorenporträt

Olivier Duha is the CEO and co-founder of Webhelp, a leading global provider of IT solutions and customer experience management services. Prior to founding Webhelp, he worked Bain & Company and served on the advisory council on strategy and mergers and acquisitions for LEK Consulting. He also served as President and Vice President of CroissancePlus from 2009 to 2013. Based in Brussels, Belgium, he is a member of the Mouvement des Entreprises de France (MEDEF), France's largest employer's federation.

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: A digital coup d'état
the customer becomes the new master of commerce; Chapter
01: Before the digital revolution
the pre
customer era; Chapter
02: The customer's copernican revolution; Chapter
03: The customer's subjectivity is the number one concern for brands; Section
TWO: How to win the battle for customers; Chapter
04: Customer experience
the new brand compass; Chapter
05: The keys to a successful customer journey; Chapter
06: What can you do ? a toolbox to manage customer relationships; Chapter
07: Conclusion;