Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.
Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.
Chapter 00: Introduction; Section ONE: A digital coup d'état the customer becomes the new master of commerce; Chapter 01: Before the digital revolution the pre customer era; Chapter 02: The customer's copernican revolution; Chapter 03: The customer's subjectivity is the number one concern for brands; Section TWO: How to win the battle for customers; Chapter 04: Customer experience the new brand compass; Chapter 05: The keys to a successful customer journey; Chapter 06: What can you do ? a toolbox to manage customer relationships; Chapter 07: Conclusion;
Chapter 00: Introduction; Section ONE: A digital coup d'état the customer becomes the new master of commerce; Chapter 01: Before the digital revolution the pre customer era; Chapter 02: The customer's copernican revolution; Chapter 03: The customer's subjectivity is the number one concern for brands; Section TWO: How to win the battle for customers; Chapter 04: Customer experience the new brand compass; Chapter 05: The keys to a successful customer journey; Chapter 06: What can you do ? a toolbox to manage customer relationships; Chapter 07: Conclusion;
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