Think Like An Entrepreneur - West, Chris; Steinhouse, Robbie
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Most problems in start-ups and small businesses are actually personal ones. Even the most technical issue is essentially created by the business leader failing to listen to their technical expert or, if no such person is involved, by the failure to get such a person on board.
This book takes readers through the life-cycle of a successful business, looks at the personal and psychological issues that arise, and, most important of all, provides tools to deal with these issues.
The first section deals with the very early stages – having the idea, assembling it into some kind of prototype or…mehr

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Produktbeschreibung
Most problems in start-ups and small businesses are actually personal ones. Even the most technical issue is essentially created by the business leader failing to listen to their technical expert or, if no such person is involved, by the failure to get such a person on board.

This book takes readers through the life-cycle of a successful business, looks at the personal and psychological issues that arise, and, most important of all, provides tools to deal with these issues.

The first section deals with the very early stages – having the idea, assembling it into some kind of prototype or pilot, and testing this against the reality of the marketplace (i.e. actually selling it to someone!). Issues that arise here are often about permission to succeed, fear of failure and perfectionism.

The next section assumes the pilot has been successful: time to build a platform for success. Entrepreneurs need to understand the full scope of what is required of them – too many books stress the passion required, not enough books stress the actual breadth (and style) of learning that is needed. Many issues arise if entrepreneurs have started while still in a day job, and now need to quit: beliefs about security, money and what constitutes ‘proper work’ must be in line with the new role and lifestyle. A ‘first big break’ can also challenge entrepreneurs’ deep, unconscious beliefs about whether they truly deserve success and are truly capable of capitalizing on it. These beliefs need to – and can – be changed.

In the third section, we look at the growing business and the psychological strains it puts on the entrepreneur. Delegation becomes a major issue: often a huge mental barrier for entrepreneurs. We look at ‘work addiction’ and its causes and cures. Finally we look at the psychology of leaving the business – something most entrepreneurs need to do at some time, but many fail to handle well.

Product Description
Being an entrepreneur isn’t just a job, it’s a state of mind.

You want to be an entrepreneur, a successful entrepreneur. You know what you have to do to get your business off the ground, but do you know how to face the mental challenges of starting, running and eventually selling a business?

The entrepreneurial mindset is unique – entrepreneurs embrace problems, think on their feet and aren’t afraid to take risks. They persevere through good and bad times and are adept at spotting talent and opportunities. WithThink Like An Entrepreneur you too can get this mindset.

Drawing on powerful psychological techniques from neuro-linguistic programming and transactional analysis, you’ll be taken through the life cycle of a business and coached into thinking and behaving as a successful entrepreneur. You’ll build a rock solid foundation of self belief, learn to be open to the wealth of opportunities around you, gain a positive forward thinking ‘can-do’ approach and much much more.

Think your way to success!

'... a wonderful guidebook for anyone who is ready to start their own business and begin living their dreams.'
Robert Dilts, Founder of NLP University and leading contributor to the field of NLP since the 1990s


'Robbie combines the best commercial acumen with some of the most cutting-edge personal development tools on the planet.'
Kimberley Hare, Co-Founder and CEO, Kaizen Training Limited


‘An authoritative and sharply written guide to the psychology of success in business.’

Al Alvarez, Novelist, Poet, Critic and author of many highly praised non-fiction books including The Biggest Game in Town

Backcover
Being an entrepreneur isn’t just a job, it’s a state of mind.

You want to be an entrepreneur, a successful entrepreneur. You know what you have to do to get your business off the ground, but do you know how to face the mental challenges of starting, running and eventually selling a business?

The entrepreneurial mindset is unique – entrepreneurs embrace problems, think on their feet and aren’t afraid to take risks. They persevere through good and bad times and are adept at spotting talent and opportunities. WithThink Like An Entrepreneur you too can get this mindset.

Drawing on powerful psychological techniques from neuro-linguistic programming and transactional analysis, you’ll be taken through the life cycle of a business and coached into thinking and behaving as a successful entrepreneur. You’ll build a rock solid foundation of self belief, learn to be open to the wealth of opportunities around you, gain a positive forward thinking ‘can-do’ approach and much much more.

Think your way to success!

'... a wonderful guidebook for anyone who is ready to start their own business and begin living their dreams.'
Robert Dilts, Founder of NLP University and leading contributor to the field of NLP since the 1990s


'Robbie combines the best commercial acumen with some of the most cutting-edge personal development tools on the planet.'
Kimberley Hare, Co-Founder and CEO, Kaizen Training Limited


‘An authoritative and sharply written guide to the psychology of success in business.’

Al Alvarez, Novelist, Poet, Critic and author of many highly praised non-fiction books including The Biggest Game in Town

Note from Robbie

Introduction

1 Getting started

2 A solid platform

3 Aligning your mind for success

4 Breaks and breakdowns

5 Building the team

6 Entering the jetstream

7 Have a life as well

Conclusion

Appendices

A. The Logical Levels, Maslow and Freud

B Benjamin Franklin’s 13 Values

C. The Seven Parallels in Action

D A Model Assessment Form

Recommended reading

Index
Being an entrepreneur isn't just a job, it's a state of mind. You want to be an entrepreneur, a successful entrepreneur. You know what you have to do to get your business off the ground, but do you know how to face the mental challenges of starting, running and eventually selling a business? The entrepreneurial mindset is unique - entrepreneurs embrace problems, think on their feet and aren't afraid to take risks. They persevere through good and bad times and are adept at spotting talent and opportunities. WithThink Like An Entrepreneur you too can get this mindset. Drawing on powerful psychological techniques from neuro-linguistic programming and transactional analysis, you'll be taken through the life cycle of a business and coached into thinking and behaving as a successful entrepreneur. You'll build a rock solid foundation of self belief, learn to be open to the wealth of opportunities around you, gain a positive forward thinking 'can-do' approach and much much more. Think your way to success! '... a wonderful guidebook for anyone who is ready to start their own business and begin living their dreams.' Robert Dilts, Founder of NLP University and leading contributor to the field of NLP since the 1990s 'Robbie combines the best commercial acumen with some of the most cutting-edge personal development tools on the planet.' Kimberley Hare, Co-Founder and CEO, Kaizen Training Limited 'An authoritative and sharply written guide to the psychology of success in business.' Al Alvarez, Novelist, Poet, Critic and author of many highly praised non-fiction books including The Biggest Game in Town
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Autorenporträt
Robbie Steinhouse is a successful serial entrepreneur.  Over the last twenty years, he has founded and built businesses in the recruitment, property and insurance sectors.  He is also head of training at NLP School Europe and a certified NLP trainer.  Robbie is an ICF certified coach and managing director of the Coaching Consultancy.   Chris West is a professional writer.  He is co-author of The Beermat Entrepreneur and sole author of Marketing on a Beermat.  He has also written crime fiction, including the award-nominated Death of a Blue Lantern, travel and other non-fiction.  Chris is an NLP practitioner and an experienced co-counsellor.