ThinkBanking & Corporate Webbing - Young, Amy M; Hinesly, Mary D.; O'Brien, Michael J.
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What are the new rules of business for the digital era? Which companies will survive and which will go by the wayside? Will your company survive? These big questions gnaw on the minds of business leaders. It is common knowledge that the digital revolution has happened, and information age is here; yet few fully understand what this means for business. We can see that digital technology is continuing to change how businesses are run. We sense the change underfoot - the reshuffling of what creates competitive advantage and what is falling away. But few know what it takes for a business to…mehr

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Produktbeschreibung
What are the new rules of business for the digital era? Which companies will survive and which will go by the wayside? Will your company survive? These big questions gnaw on the minds of business leaders. It is common knowledge that the digital revolution has happened, and information age is here; yet few fully understand what this means for business. We can see that digital technology is continuing to change how businesses are run. We sense the change underfoot - the reshuffling of what creates competitive advantage and what is falling away. But few know what it takes for a business to survive in the digital era. This book is about the secrets to business survival in the 21st century: what you need to know about digital technology to survive as a business leader.
Autorenporträt
Dr. Amy Young is a faculty member at the Stephen M. Ross School of Business, at the University of Michigan where she incorporates positive psychology, business, and technology in courses. She is a faculty affiliate at University of Michigan's Center for Positive Organizations. Professor Young teaches communication to BBA and MBA students in the areas of digital communication systems, organizational communication, and organizational agility. Dr. Young's research focuses on organizational communication, digital technology, and positive organizational practices. Dr. Young serves as an Executive Research Advisor to International Data Corporation, an advisory firm specializing in business information technology and communication. She has consulted with numerous Fortune 500 companies including Kellogg, Honeywell, Abbott Pharmaceuticals, UTC, AMEX, Unilever, PwC, Sigel & Gale, and many others.