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What is it to say that we think the commodity
through the moving image? This book tries to answer
this central question by investigating the notion
that cinema is a form of consciousness, and that
cinema s machine intelligence develops an entirely
fresh ontological terrain for the parthenogenesis of
the commodity. Arguing that the commodity is the
abstract heart of film s form, the author examines
how cinema gives rise to a modern cinematic
consciousness that automates perception and
manufactures affects. Through an exploration of
twentieth century cinema the author traces the way
cinema informs our concept and experience of time
and enables the assimilation and internalisation of
capital s timescales from the industrial to the
digital era. Drawing on key cultural thinkers and
philosophers, including Walter Benjamin and Gilles
Deleuze, as well as contemporary media theorists
such as Jonathan Beller, Sean Cubitt, D.N. Rodowick
and Mark B. Hansen, this book articulates a branch
of media philosophy that reads the political economy
of the moving image through an amalgam of
continental philosophy, Marxist theory and film
studies.
through the moving image? This book tries to answer
this central question by investigating the notion
that cinema is a form of consciousness, and that
cinema s machine intelligence develops an entirely
fresh ontological terrain for the parthenogenesis of
the commodity. Arguing that the commodity is the
abstract heart of film s form, the author examines
how cinema gives rise to a modern cinematic
consciousness that automates perception and
manufactures affects. Through an exploration of
twentieth century cinema the author traces the way
cinema informs our concept and experience of time
and enables the assimilation and internalisation of
capital s timescales from the industrial to the
digital era. Drawing on key cultural thinkers and
philosophers, including Walter Benjamin and Gilles
Deleuze, as well as contemporary media theorists
such as Jonathan Beller, Sean Cubitt, D.N. Rodowick
and Mark B. Hansen, this book articulates a branch
of media philosophy that reads the political economy
of the moving image through an amalgam of
continental philosophy, Marxist theory and film
studies.