Peter Bieler

This Business Has Legs

How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

• Broschiertes Buch

Produktbeschreibung

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.

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Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 224
• Erscheinungstermin: 28. Mai 1996
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 336g
• ISBN-13: 9780471147497
• ISBN-10: 0471147494
• Artikelnr.: 21091213

Autorenporträt

PETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.

Inhaltsangabe

Introduction 1
1. A Hollywood Adventure 9
2. Hat in Hand 35
3. An Irresistible Product 59
4. Shooting Suzanne 83
5. A Virtual Start Up 105
6. Ambushed 125
7. $100,000,000 151
8. A Cultural Icon 167
Epilogue 177
Peter's Time Line 185
Index 193