This Is Branding - Laing, Karee
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Building a brand isn't just about a logo or a catchy tagline-it's about crafting a story, making emotional connections, and turning customers into lifelong advocates. This Is Branding is your ultimate guide to creating an unforgettable brand that resonates, inspires, and drives long-term success. Written by marketing strategist and branding expert Karee Laing, this book takes you on a step-by-step journey through the core elements that define powerful, profitable brands. Whether you're an entrepreneur, small business owner, or professional looking to elevate your personal brand, you'll find…mehr

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Produktbeschreibung
Building a brand isn't just about a logo or a catchy tagline-it's about crafting a story, making emotional connections, and turning customers into lifelong advocates. This Is Branding is your ultimate guide to creating an unforgettable brand that resonates, inspires, and drives long-term success. Written by marketing strategist and branding expert Karee Laing, this book takes you on a step-by-step journey through the core elements that define powerful, profitable brands. Whether you're an entrepreneur, small business owner, or professional looking to elevate your personal brand, you'll find the practical strategies, real-world examples, and actionable insights needed to transform your brand into a meaningful asset. Inside, you'll discover:How to define your brand's unique story and mission to stand out in a competitive market. Proven techniques for creating emotional connections with your audience through storytelling. The 7 belief systems that drive brand loyalty and growth, from crafting your brand identity to mastering brand psychology. Tips for leveraging AI and the latest marketing tools to enhance customer engagement and deliver consistent brand experiences. Worksheets, practical exercises, and case studies to help you put the strategies into action right away. Packed with actionable advice and industry insights, This Is Branding shows you how to build a brand that doesn't just sell products but creates lasting impact and customer loyalty. If you're ready to take your business or personal brand to the next level, this book is your essential guide.
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Autorenporträt
Karee Laing is a visionary marketing strategist whose expertise spans industries, including restaurant and hospitality, healthcare, professional services, and emerging brands. Renowned for her ability to develop innovative branding and marketing strategies, Karee empowers businesses to thrive in competitive environments, driving measurable results and elevating brand presence.With over a decade of hands-on experience, she has successfully led transformative marketing initiatives across multiple sectors. Her work is known for blending creative strategy with data-driven execution, creating personalized campaigns that lead to sustained growth and industry recognition.Karee's influence extends beyond individual campaigns. She has guided businesses through brand evolutions, helping them navigate the complexities of today's digital landscape. Whether it's restaurant brands seeking to engage new audiences or healthcare providers aiming to enhance their outreach, Karee brings a tailored approach to each project.Her newest book, This Is Branding, and Brand Workshop series offer practical insights for entrepreneurs and small business owners looking to build and grow brands that resonate with their audience. With a relentless drive to create and inspire, Karee continues to innovate, pushing the boundaries of marketing, helping brands across industries craft lasting impressions so they can flourish in today's fast-paced digital world.