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This book explores the effect of the communication of risk on several factors in the French market. To measure communication about risk, we used content analysis. We developed a new method of measurement by using several word lists to capture different types of ambiguity and risk reporting.it is organized into three chapters. The first chapter is devoted to studying the effect of risk communication on firm liquidity. The results show that an intense tone of risk and uncertain information in annual reports negatively affect liquidity. In the second chapter, we examine the effect of risk communication on companies' reputations. We detect that risk reporting positively affects reputation. This result is robust for alternative empirical models (pooled OLS, fixed effects, and random effects) as well as for alternative measurements of reputation.The third chapter is dedicated to analyzing the effect of risk communication on company risks (unsystematic, systematic, and total risk). We find that risk communication is associated positively with systematic risk, and negatively with unsystematic risk.