TikTok: A Creative Guide - Bouillet, Stéphane;INFLUENCE4YOU, -
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TikTok has grown into a staple of the social mediascape. Brands are slightly unsettled but quickly won over by this new video-sharing platform, with more and more seeing the opportunity for influencer marketing tailored to a new audience. By offering creative "formats" that match TikTok's unique style, this guide aims to inspire you to create equally unique content with your influencer. Familiarize yourself with these new rules, be creative and take the leap - TikTok is here to stay!

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Produktbeschreibung
TikTok has grown into a staple of the social mediascape. Brands are slightly unsettled but quickly won over by this new video-sharing platform, with more and more seeing the opportunity for influencer marketing tailored to a new audience. By offering creative "formats" that match TikTok's unique style, this guide aims to inspire you to create equally unique content with your influencer. Familiarize yourself with these new rules, be creative and take the leap - TikTok is here to stay!
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Autorenporträt
Stéphane BOUILLET - 45 years old, HEC, with 10 years of marketing consulting at Capgemini Consulting, the former marketing director of Mappy, DGA of 24h00.fr and founder of gamoniac.fr, confidentielles.com is the founder of Influence4You. Influence4You is Europe's leading agency and influencer marketing platform. Created in 2012, its 40 employees have set up more than 5000 campaigns with all types of influencers (Top/Middle/Micro).