TikTok as a Tool for Building Brand Awareness - Haro Salazar, Mario;Espinoza Alcívar, Diana
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For the majority, it does not require an introduction, but if it still sounds new to you, TikTok is a social network based on sharing short videos, up to 60 seconds.There are three ways to create a brand presence and promote products on TikTok: Create your own channel where the brand shares its videos. Hire ads on the platform. Collaborate with influencers for sponsored content on their profiles.Surely, the question that will continue to haunt your head is not "Should I download TikTok?" but "Should I advertise on TikTok?".The technology that, like TikTok, makes marketers dance because of how…mehr

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Produktbeschreibung
For the majority, it does not require an introduction, but if it still sounds new to you, TikTok is a social network based on sharing short videos, up to 60 seconds.There are three ways to create a brand presence and promote products on TikTok: Create your own channel where the brand shares its videos. Hire ads on the platform. Collaborate with influencers for sponsored content on their profiles.Surely, the question that will continue to haunt your head is not "Should I download TikTok?" but "Should I advertise on TikTok?".The technology that, like TikTok, makes marketers dance because of how easy it is to get quality content and send it to any sales platform.
Autorenporträt
Como un renombrado profesor universitario, consultor de negocios y emprendedor con más de 17 años de experiencia, he liderado con éxito unidades de negocio y diseñado e implementado estrategias de marketing y ventas para el mercado latinoamericano.