Time and Media Markets
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cache of news channels, in a managerial context; the application of niche theory as a framework to examine competition between the Internet and television; Internet access in the United Kingdom and Europe, examining the cost of time for online access; the exchange of time and money in the television market for advertising; and a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, this collection should be appropriate for scholars and advanced students…mehr

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Produktbeschreibung
cache of news channels, in a managerial context; the application of niche theory as a framework to examine competition between the Internet and television; Internet access in the United Kingdom and Europe, examining the cost of time for online access; the exchange of time and money in the television market for advertising; and a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, this collection should be appropriate for scholars and advanced students in media management and economics.
This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.
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Autorenporträt
Alan B. Albarran, Angel Arrese Reca