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The title of this book is: "To examine the marketing communication strategy of Mc Donald's in UK, its impact on the buying behaviour of consumers and examination of factors contributing to the success or failure of the brand". Problem statement is of significant interest and importance as it shows the effect of McDonalds marketing communication strategy on aspects such as: sales, consumer buying behaviour, consumer's attitude towards food and association of factors contributing to the success or failure of the brand.

Produktbeschreibung
The title of this book is: "To examine the marketing communication strategy of Mc Donald's in UK, its impact on the buying behaviour of consumers and examination of factors contributing to the success or failure of the brand". Problem statement is of significant interest and importance as it shows the effect of McDonalds marketing communication strategy on aspects such as: sales, consumer buying behaviour, consumer's attitude towards food and association of factors contributing to the success or failure of the brand.
Autorenporträt
Me licencié en Ingeniería Informática por la Universidad de Damasco (Siria). Obtuve el máster con matrícula de honor en Redes de Comunicación e Información por la Universidad de Essex (Reino Unido). Obtuve el doctorado en Informática y Sistemas Electrónicos por la Universidad de Essex (Reino Unido). Mis principales intereses son la virtualización de redes y el desarrollo de software.