Andere Kunden interessierten sich auch für
![Promotional Strategies And Organisation Sales]( "Promotional Strategies And Organisation Sales")
Promotional Strategies And Organisation Sales23,99 €![Impact of Promotional Activities on Organizations Sales]( "Impact of Promotional Activities on Organizations Sales")
Impact of Promotional Activities on Organizations Sales47,95 €![Event as the Promotional Tool of Place Marketing]( "Event as the Promotional Tool of Place Marketing")
Event as the Promotional Tool of Place Marketing32,99 €![The Role of Language and Symbols in Promotional Strategies and Marketing Schemes]( "The Role of Language and Symbols in Promotional Strategies and Marketing Schemes")
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes205,99 €![Sociopolitical Tourism Promotional Communication of AMISTUR CUBA S.A.]( "Sociopolitical Tourism Promotional Communication of AMISTUR CUBA S.A.")
Sociopolitical Tourism Promotional Communication of AMISTUR CUBA S.A.36,99 €![Marketing Promotional Efforts and Generating Positive Word-Of-Mouth in Colombo Divisional Secretariat Division]( "Marketing Promotional Efforts and Generating Positive Word-Of-Mouth in Colombo Divisional Secretariat Division")
Marketing Promotional Efforts and Generating Positive Word-Of-Mouth in Colombo Divisional Secretariat Division17,95 €![Assessment of Promotional Activities, Case Study of MIE PLC]( "Assessment of Promotional Activities, Case Study of MIE PLC")
Assessment of Promotional Activities, Case Study of MIE PLC32,99 €
A critical question facing a brand or product manager is, should marketing expenditures be directed to the end user (pull) or to the intermediaries in the channel (push)? This can be understood better if advertising is viewed as a "defensive" strategy to build brand loyalty that helps in retaining loyal consumers and price promotions as an "offensive" strategy to snatch loyal consumers away from rival brands. This push vs. pull debate assumes more importance for efficiency concerns as well. In this book,the focus has been on the promotional strategies being adopted by three rural industries of India. Relevant research questions have been identified with the help of literature review coupled with exploratory work that has led to the conceptualization of a framework. Survey method has been used for data collection. Data analysis and its interpretation have been discussed in detail with a reference to the scope for further research.