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Academic Paper from the year 2017 in the subject Cultural Studies - Miscellaneous, grade: MA, Yale University, language: English, abstract: Currently, particular relevance is acquired by the values and beliefs regarding the role of women and men in society, and the associated gender stereotypes and attitudes. They are regulated on a deeper mental level of social consciousness, rooted in the distant past, the most stable and transmitted from generation to generation. This layer is formed in the course of a long history of the development of society and has a variety of aspects: the historical, social, economic, cultural, religious, political.The gender approach in social philosophy interprets gender as a social sex, and therefore socially constructed relationship can be represented as inequality based on gender. The problem of studying the phenomenon of gender identity in the context of its ethnic component is of considerable philosophical interest primarily because the development of this phenomenon reflects the rapid social changes, some common civilization trends.The problem of mutual perception of gender groups is difficult in research, because of the fact that the perception of the same phenomena and processes by the different ethnic communities is not the same. Thus, it is rational to consider gender stereotypes in the context of ethnic stereotypes as a special case of social stereotype.The problem of stereotypes is particularly acute in the era of the information society, when the emergence of new technologies creates a new kind of thinking and new possibilities of perception. Mass cinema forms in a sense, the epic of our time - creates a mythologized view of the world, reinforces in the minds of the audience the key media image modeled, in particular, by other means of mass communication. The paper considers the connection of gender and ethnic stereotypes with the representation of Asian women in films.The object of this study is the representationof Asian women in films in the context of ethnic and gender stereotypes as a social phenomenon. The subject of the study is revealing of features of visualization of images of Asian women in films. The purpose of research is to identify the specifics of the visualization of images of Asian women in the film industry as a phenomenon of gender and ethnic representation.The choice of methodology is due to feature the object and subject of study. Thus, the study is based on the basic provisions of the gender approach.This study can be used as a complement to the theoretical research of methods of visualization of gender images in the films
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